Imagine you bought a new iPhone and decided to set it up from scratch instead of restoring an old backup. What's the first app you download? For many people, it's probably Gmail, or Amazon, or Netflix. Beyond that, it would seem logical to look for suggestions in the App Store, right?Apple, in fact, has a list of "must-have" apps in the App Store. If you're just getting started or are looking for apps that Apple thinks will add value to your experience on an iPhone, there's a list for that. Of course, since it's curated, it's not necessarily a list of the most popular downloads. It's the list of apps the iPhone-maker thinks every user should install.