You can also read this Weekly Edition at my column at Inc.com where it was originally published.Apple announced its quarterly results on Wednesday, and once again, the bottom line is that the world's most valuable company made a lot of money. Surely that comes as no surprise to anyone. That's the very reason it's the most valuable company on earth.What might come as a surprise is that this quarter was quite possibly Apple's most impressive ever. In terms of pure numbers, the company posted its third-highest total revenue, behind only the last two holiday quarters. That's saying something considering last quarter, Apple set a record for the most profit ever for a public company. I listened to the company's earnings call, and there were plenty of interesting numbers thrown around. I'm going to go through a few of them, but honestly, there's only one that matters--42.5 percent. That was Apple's overall profit margin on everything it sold in the last quarter.Here's why it's such a big deal:
Apple's Most Impressive Quarter Ever
Apple's Most Impressive Quarter Ever
Apple's Most Impressive Quarter Ever
You can also read this Weekly Edition at my column at Inc.com where it was originally published.Apple announced its quarterly results on Wednesday, and once again, the bottom line is that the world's most valuable company made a lot of money. Surely that comes as no surprise to anyone. That's the very reason it's the most valuable company on earth.What might come as a surprise is that this quarter was quite possibly Apple's most impressive ever. In terms of pure numbers, the company posted its third-highest total revenue, behind only the last two holiday quarters. That's saying something considering last quarter, Apple set a record for the most profit ever for a public company. I listened to the company's earnings call, and there were plenty of interesting numbers thrown around. I'm going to go through a few of them, but honestly, there's only one that matters--42.5 percent. That was Apple's overall profit margin on everything it sold in the last quarter.Here's why it's such a big deal: